Tagged: Marketing

How to Become a Millionaire in the Plumbing Business

My Journey with Charlie Mullins on JT Foxx Podcast Episode #110

If you’ve ever dreamed of becoming a millionaire, one surprisingly effective route could be through the plumbing industry. It’s a field often underestimated, but as my guest Charlie Mullins, has proven, the pathway to wealth can indeed be paved with pipes and fittings. Charlie started as a plumber and built his business into an empire, eventually selling it for an astonishing £145 million. He’s not just a successful entrepreneur; he’s a vibrant, energized individual who defies the stereotype of the common tradesperson.

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Welcome to the World of Streetwear – The Art of Starting a Luxury Brand from Scratch

My Journey with Simon Beard on JT Foxx Podcast Episode #111

If there’s one thing streetwear enthusiasts and aspiring entrepreneurs can look forward to, it’s the insights shared by Simon Beard, the CEO and founder of the internationally acclaimed Culture Kings, in a recent episode of the JT Fox podcast. As someone who has paved his way to success and built a powerful brand that stands out in the competitive streetwear landscape in Australia, Simon Beard’s journey is nothing short of inspirational.

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From Cupid To Real Estate Mogul – Embarking on an Unconventional Journey with Melanie Marlo

My Journey with Melanie Marlo on JT Foxx Podcast Episode #112

I’ve had the awesome opportunity to chat with some truly extraordinary folks about their paths to success. One of those standout conversations was with Melanie Marlo, and I’m excited to share some highlights from our chat in Episode #112 titled “She Went from Matchmaking to Flipping 25 Million Dollar Homes – Melanie Marlo.”

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A Look Inside the Mind of Jim Keyes, Former CEO of Blockbuster and 7-Eleven

It Takes One Person, One Deal, & One Opportunity To Change Your Life & Business Forever!

When you hear the names Blockbuster and 7-Eleven, they evoke strong images—nostalgia, convenience, and huge brand power. Today’s guest on the JT Fox podcast, Jim Keyes, knows these institutions intimately. As the former CEO and chairman of Blockbuster, and former Co-chairman at 7-Eleven, he’s had a direct impact on these companies that have, in many ways, shaped popular culture.

Jim shares a personal anecdote, highlighting his humble beginnings: his first job was at a gas station followed by a stint at Blockbuster in Canada where he appreciated the simple perks like free movies. 

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Transforming Dining: The Rise of Joey Gazal’s Restaurant Empire

It Takes One Person, One Deal, & One Opportunity To Change Your Life & Business Forever!

Welcome to the JT Fox Podcast Network where the world of business and entrepreneurship comes to life. Today, we have an extraordinary story to share. Get ready to feast on inspiration as we delve into the journey of a man who not only dreamed big but turned those dreams into a palpable reality.

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Everyone wants to talk about branding, but do you even know what having a brand means?

There are a lot of things that go into the building of a brand, and regardless if you like it or not everyone has now become some level of a brand.  Partly in thanks to the world of social media, and the accessibility that the internet has given us to both create and consume content, everyone is becoming a brand.   So the first thing you need to realize is that right now exactly how everything stands, you are a brand!  

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AIDA: Music to my (marketing) ears

aida-lyric-opera-chicago-400x228There’s an opera called “Aida,” which was written by Giuseppe Verdi more than 100 years ago, but I’m not writing about music today. I’m writing about marketing.

You see, “AIDA” also stands for one of those magic formulas of marketing and advertising. When you’re evaluating your own advertising, AIDA is a great acronym to keep in mind when you want to make sure your marketing is as persuasive as possible.

AIDA stands for Attention, Interest, Desire, and Action. Here’s how it works. When writing or designing your marketing materials, follow the formula:

  • Grab ATTENTION: Get the reader to notice your message with unique images and headlines
  • Raise INTEREST: Find something to say that would be interesting – even fascinating – to your prospect (not just interesting to you)
  • Build DESIRE: Once you’ve grabbed attention and built interest, sell the prospect on why they should really want your product or service.
  • Encourage ACTION: Make your best offer so the prospect actually takes some form of action – either to identify themselves as a lead or make a purchase.

Anatomy of a landing page

Let’s see how this AIDA approach works. I happened to run across a landing page for GEICO, the company that sells car insurance. They’ve been advertising on television for years so the company already has a significant branding presence based on their amusing gecko character with the British accent.


And here’s how AIDA applies on this page:

  • The gecko, a signature of Geico grabs attention. He’s been on TV so long that he already has substantial brand equity and does a good job reinforcing the brand
  • The headline about why customers love Geico enhances reader interest. It’s interesting because most people don’t “love” their auto insurance companies.
  • The testimonial builds desire. It’s about saving money, and who doesn’t want to save money on something like car insurance?
  • Finally, the quote box at the bottom encourages action. It asks you to start the process of getting a quote by entering your Zip Code.

Obviously, I don’t know exactly how well this landing page does, but Geico is a successful company (a division of Warren Buffett’s Berkshire Hathaway) that insures millions of cars across the US, so I figure the company has tested a wide variety of landing pages to find out what works and what doesn’t.

So there you have it. Just apply a little “AIDA” (the marketing formula, not the opera) to your advertising and see your results perk up. It will bring music to your ears and put money in your pocket.

Super Bowl Style Sales and Marketing

chick-football1I’ll let you in on a little secret. Like many people, I enjoy watching the Super Bowl almost as much to see the creative advertising as I do to watch a great football game.

And whether you’re talking about marketing or football, you can’t deny that the Super Bowl is BIG.

How big? Enormous from a marketing standpoint. Take a look at this article from Ad Age: Continue reading