Everyone wants to talk about branding, but do you even know what having a brand means?

There are a lot of things that go into the building of a brand, and regardless if you like it or not everyone has now become some level of a brand.  Partly in thanks to the world of social media, and the accessibility that the internet has given us to both create and consume content, everyone is becoming a brand.   So the first thing you need to realize is that right now exactly how everything stands, you are a brand!  

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