Tagged: Marketing

Transforming Dining: The Rise of Joey Gazal’s Restaurant Empire

It Takes One Person, One Deal, & One Opportunity To Change Your Life & Business Forever!

Welcome to the JT Fox Podcast Network where the world of business and entrepreneurship comes to life. Today, we have an extraordinary story to share. Get ready to feast on inspiration as we delve into the journey of a man who not only dreamed big but turned those dreams into a palpable reality.

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BUILD YOUR OWN BRAND, GET RESULTS!

Everyone wants to talk about branding, but do you even know what having a brand means?

There are a lot of things that go into the building of a brand, and regardless if you like it or not everyone has now become some level of a brand.  Partly in thanks to the world of social media, and the accessibility that the internet has given us to both create and consume content, everyone is becoming a brand.   So the first thing you need to realize is that right now exactly how everything stands, you are a brand!  

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AIDA: Music to my (marketing) ears

aida-lyric-opera-chicago-400x228There’s an opera called “Aida,” which was written by Giuseppe Verdi more than 100 years ago, but I’m not writing about music today. I’m writing about marketing.

You see, “AIDA” also stands for one of those magic formulas of marketing and advertising. When you’re evaluating your own advertising, AIDA is a great acronym to keep in mind when you want to make sure your marketing is as persuasive as possible.

AIDA stands for Attention, Interest, Desire, and Action. Here’s how it works. When writing or designing your marketing materials, follow the formula:

  • Grab ATTENTION: Get the reader to notice your message with unique images and headlines
  • Raise INTEREST: Find something to say that would be interesting – even fascinating – to your prospect (not just interesting to you)
  • Build DESIRE: Once you’ve grabbed attention and built interest, sell the prospect on why they should really want your product or service.
  • Encourage ACTION: Make your best offer so the prospect actually takes some form of action – either to identify themselves as a lead or make a purchase.

Anatomy of a landing page

Let’s see how this AIDA approach works. I happened to run across a landing page for GEICO, the company that sells car insurance. They’ve been advertising on television for years so the company already has a significant branding presence based on their amusing gecko character with the British accent.

GEICO

And here’s how AIDA applies on this page:

  • The gecko, a signature of Geico grabs attention. He’s been on TV so long that he already has substantial brand equity and does a good job reinforcing the brand
  • The headline about why customers love Geico enhances reader interest. It’s interesting because most people don’t “love” their auto insurance companies.
  • The testimonial builds desire. It’s about saving money, and who doesn’t want to save money on something like car insurance?
  • Finally, the quote box at the bottom encourages action. It asks you to start the process of getting a quote by entering your Zip Code.

Obviously, I don’t know exactly how well this landing page does, but Geico is a successful company (a division of Warren Buffett’s Berkshire Hathaway) that insures millions of cars across the US, so I figure the company has tested a wide variety of landing pages to find out what works and what doesn’t.

So there you have it. Just apply a little “AIDA” (the marketing formula, not the opera) to your advertising and see your results perk up. It will bring music to your ears and put money in your pocket.

Super Bowl Style Sales and Marketing

chick-football1I’ll let you in on a little secret. Like many people, I enjoy watching the Super Bowl almost as much to see the creative advertising as I do to watch a great football game.

And whether you’re talking about marketing or football, you can’t deny that the Super Bowl is BIG.

How big? Enormous from a marketing standpoint. Take a look at this article from Ad Age: Continue reading