Everyone wants to talk about branding, but do you even know what having a brand means?
There are a lot of things that go into the building of a brand, and regardless if you like it or not everyone has now become some level of a brand. Partly in thanks to the world of social media, and the accessibility that the internet has given us to both create and consume content, everyone is becoming a brand. So the first thing you need to realize is that right now exactly how everything stands, you are a brand!
Coaching… seems to be a popular topic today, but what is coaching? Who should get a coach? And does someone really need a coach? So I figured I might as well have a conversation about it and I will share my thoughts and my own personal experiences when it relates to coaches and coaching.
We all begin each year saying, this year is going to be my best
year. For some people 2020 looked back at you and laughed in your
face… and for others 2020 really was one of the best years on record for you
and your business. There was an immense amount of volatility in 2020
and for some people that volatility took a lot from people. Others
saw the opportunity and capitalized on it. There really wasn’t a
right way or wrong way to take on 2020, unless you just did nothing.
Now we have made it to 2021…
When you looked at social media everyone was just waiting for 2021, like all
of a sudden, the clock was going to strike midnight and a magic wand was going
to reset everything back to pre-2020. That’s not how it
works. We have started 2021 at an all-time high of COVID-19 Cases
with cities and countries re-entering lockdown status, and a super-spreader
version of the virus now spreading outside of the U.K. Positively we
have a vaccine rolling out, but the roll out doesn’t seem to be going as quickly
as most people would like it to. So how are you going to make 2021
work for you?
First thing we have to do is reset, readjust, and realign yourself
and your business. You can’t wait for the magic wand to
waive over you, you have to take that challenge on yourself. Your
results are going to be the product of your thoughts, so what are you thinking
and telling yourself? Are you telling yourself that you are going to
have a great year, that your business will grow, that profits will increase… or
are you doing the opposite? You have to take yourself back to zero
and set the goals and objectives and how you are going to get
there. If you don’t know the destination you want to get to
how are you going to map the route, there? Define where you want to
go first, then you can move on.
What are the obstacles in your way? Now that you
know where you want to go it’s time to take a look at what potential things
might be in your way, or the roadblocks that you need to plan
for. Make sure the goals you have are realistic or achievable for
this year. Are you trying to go from $100,000 in sales to
$10,000,000 because that’s not a realistic plan for growth in 1 year, unless
you know you have a product launching, and investment coming to scale or some
crazy injection of clients or funds into your business to make a large jump happen? Roadblocks
might be your own self-doubt or focus and time that you are spending on your
business to get it where you want it to go. It could also be
people you need to add to your team, systems you need to put in place or
software that needs to be upgraded. Anything that can hold you back…
maybe it’s even COVID-19 that is an obstacle.
Now how are you going to overcome those challenges? Is
COVID-19 the biggest roadblock in your way, then you need a plan to overcome it
and adapt and adjust because COVID is still here. Do you need to
retrain your brain, do you need to build a new skill? You have to be
able to overcome the things standing in your way otherwise you are going to be
stuck in the same place and not be able to go anywhere.
Start to eliminate fear! Fear tends to be the thing that
stops most people. You become so afraid of all the things that could
go wrong that you never actually start anything. Removing fear is something
that you have to conquer and do it quickly. You cannot let fear
become a limiting belief that stops you from achieving your success, so you
have to train your brain to remove fear. The more knowledge, the
more coaching, and the more support you have the easier it is to remove
fear. When you have a coach to help you make decisions it helps you
gain more confidence in your decision making.
Have your benchmarks, KPIs, and measurements that keep you on track
and keep you moving forward. You can look at what you want to
accomplish in the year and break those down to monthly and quarterly goals that
will help you build to your annual goals. This gives you a lot of
smaller goals to accomplish along the way and help you track
progress. If you are hitting the monthly and quarterly goals, why
aren’t you and what can you change? If you don’t track anything you
won’t get to your big goals and you won’t know what to adjust or change along
Keep yourself accountable! Take your goals, set
a day every month to go over the prior month’s goals. Did you hit
them or not? If not, what went wrong, and how can you fit it so the
issue doesn’t compound over the next year. Work with your coach on
what your goals are and where you landed. They can help you figure
out how to do more of what is working and less of what isn’t
Bottom line, reset, refocus, set the goals, remove the problems, and check
in on your progress!
Leave a comment with your goals for 2021!!! And if you need help on reprogramming your brain CLICK HERE