I’ll let you in on a little secret. Like many people, I enjoy watching the Super Bowl almost as much to see the creative advertising as I do to watch a great football game.

And whether you’re talking about marketing or football, you can’t deny that the Super Bowl is BIG.

How big? Enormous from a marketing standpoint. Take a look at this article from Ad Age: Continue reading →

Why has the word “millionaire” become so taboo? During the middle of my 2013 Million Dollar Challenge, I came to some interesting conclusions about what $1 million really means and its impact on sales and marketing. Continue reading →