Start Me Up! How to Become The Rolling Stones of Business

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I love the Rolling Stones. Even after 50 years, the music still sounds great. How do the Stones stay relevant? It’s all about branding. And there are plenty of lessons they can teach us about how we can run own businesses.

For example…

1) Mick Jagger and Keith Richards, that love/hate relationship

Mick and Keith probably have one of the most notable love and hate relationship the music industry has ever seen, but it’s a dysfunctional relationship that actually works. After all, Mick kinda bombed at going solo and if Keith went at alone, who would care?

This kind of reminds me of my relationship with my own CEO, Damien. There are times we want to wring each other’s necks, but we both have the same vision – put out the best products and leave them coming back for more … year after year. You can’t do everything by yourself, so learn to put your ego aside. Focus on the rhythm of your business and the rest will take care of itself.

2) An unforgettable logo to build your brand

It’s hard to imagine the Rolling Stones without that famous logo, but that’s an important lesson in and of itself. Whether it’s music or business, branding matters, so it’s essential you have the right logo if you want to build trust.

Here’s one way to see if you have a good logo. Ask yourself: Would you wear your logo in public? I’m writing this at 30,000 feet on a plane to Florida, and I happen to be wearing my Mega Partnering logo right now – because I take great pride in my role in founding the world’s #1 wealth networking and business conference.

19 comments

  1. Aurora F. Rimando

    Rolling Stones are not exactly my kind of band (I love the Beatles), but I like their I Can’t Get No Satisfaction. An iconic song for the modern man’s seeker of Truth. That there’s really much more to life than fame & fortune. As in helping the disenfranchised, which gives you the satisfaction of not wasting your life here on Earth.

  2. Kumar

    As before another amazing article with very important concepts. Using all concepts mentioned above consistently in our life and business will lead us to be very successful. Thanks for sharing, really enjoyed it.

  3. Avril Betts

    I love these articles, keep them coming JT.
    PS. I can remember being at a concert in the UK when the Stones and Beatles were in the same concert. That’s before the days of one band concerts, when there were multiple celebrity acts all in the one show. Sure dates me, love the Stones, Beatles and of course Elvis, miss all the songs you can actually sing along to.

  4. Dennis D.

    What a genius! You taught me valuable business concepts by talking about the Rolling Stones!! JT, thank you for your passion, mentoring and leadership. See you in the front row at Mega Partnering 6!!

  5. Gesmay Paynter

    Rolling stone is perfect example. That photo of Mick Jagger is so powerful. It’s all about energy. How can you fail if you have that kind of power/energy?

  6. Sieasa

    JT,
    Looking to rocking and rolling with you at Mega partnering. I will be sending Jessica a note re: my logo needs a “WOW”. Loving the excitment of being in the know how with who.
    JT keep the morale boosters coming.
    Sieasa

  7. ArlettaUNLEASHED

    Great article JT!!! I am always good at creating a wow factor but for some reason it had kinda slipped my mind in designing my latest website. Thanks fr the million dollar reminder!!! Appreciate you.

  8. Joey Winstrom

    Genius!!! I am also going to email Jessica I need a new logo also. This is one of the best articles I have ever read !!!

  9. RON BOWEN

    Great brand I can really say. That logo brand with the tongue actually came from the 1977/1978 album that had the track I Miss You, on the album.
    What’s crazy I actuall worked with Keith Richards during the time that he and and Mick were apart, which was around 1991/1992, I was a young assistant recording engineer working at Master Sound Astoria Studio’s in Queens New York. Keith had a group called the Xpensive Wino’s and yes like you said JT it didn’t do very well when they were apart. So the Mick, Keith connection is the Stones, that’s the brand, not them apart I was there I know. Keith came to the studio with 25 different guitars back in those days

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