Being successful is not easy. It seems everyone is rooting for you on the way up and once you make it, everyone wants to see you fall. I have always said that when someone can’t do something themselves they want to tell you that you can’t do it. Well on Sunday I saw a twitter blog post from Richard Branson explaining why he loves Necker island and he doesn’t do it to evade taxes. After reading this I was positive that this was an answer to some kind of attack. Well.. my gut instinct was right and sure enough, the Daily Mail in the UK did a whole piece on how Richard Branson evades taxes. The article went viral and now, Richard has to defend himself.
Yes I have been sued, but what successful person hasn’t? I live in America where everyone sues everyone for any reason and less than 98% actually go to trial. My coach, who has been with Donald Trump for 40 years, says that if you haven’t been sued you haven’t done any business. What people claim in the initial suit is never what ends up actually being admissible in court. What people never report is that I win these lawsuits because I refuse to settle and I will fight it to the end because I don’t believe in paying extortion money.
The problem though is that the internet isn’t always your friend. It is an amazing tool but it’s also a business killer. Reputation management is becoming a bigger and bigger issue as competitors go out of their way to make up fake reviews from fake clients in order to discourage people from doing business with them. Remember when people go online they look for reasons not to do business with you. Furthermore, most of the haters are people who can’t do it themselves. I mean do you think successful people have the time to go online to leave a long email about this other person and how they suck? The rules of most gossip go as follows: Good news doesn’t sell and if it bleeds it leads.
In today’s market there are 2 ways to get rich:
- Win the lottery
- Sue people for it
- Work at it and get coaching
Well #1 and #2 are much sexier because #3 actually involves work. So my advice to you is simple
1) If you get sued, don’t settle. The only time you settle is if no money is involved.. otherwise they will keep coming back. Why do you think insurance companies and car companies fight back? It’s because it would open the floodgates to all kinds of new claims.
2) Protect your brand. People will google things like your name for reviews, scams, types of fraud, and complaints. So I protected my brand by signing up JT Foxx Lawsuits, JT Foxx Complaints, JT Foxx Review.. etc, so I can control the message with real testamonials rather than the fake reviews that are made with the intention to hurt my business. Remember all you have is your name, your brand, and your credibility.
Bottom line is the haters will also be there as you rise to success. People will always look for reasons to tear you down. Being in business is not easy. Whether you are Trump, Branson, Robbins, Kiyosaki, or me, we all have fake reviews and competitors trying to take us down. Remember haters come and go and you will always be on top. There is a lot of room at the top but it’s the bottom that is crowded. I wrote this blog post because many of you have been victim of what I experienced and I am here to give you hope and to say that I am your #1 fan when it comes to your success and I am here to help.
Richard Branson didn’t do anything wrong and I won my JT Foxx lawsuits because I refuse to allow myself to be extorted. Those are the facts and not third party accounts.