Is Cadbury Crazy?!

Have you heard of the British made candy “Cadbury”? Chances are, if you don’t live in Europe you have not, but if you see it, it probably would look familiar. Most of us see their crème filled eggs come out in full force around Easter. U.S. Food mega company, Kraft, recently offered Cadbury $16.7 billion to merge companies. A merger with one of the United States most beloved food companies (U.S. and food being the key dynamics here) sounds like a pretty sweet deal, right? Well apparently Cadbury didn’t think so, they rejected the offer stating that they are confident in their standalone strategy and growth prospects as a result of its brands. So maybe I am not in the food business, but this doesn’t seem like a smart move. Kraft could catapult that company into a worldwide household name. Partnering is so important in this world, there is no way for this to be stressed enough. The possibilities of a strong company working alone are immense, but the possibilities of two strong companies working together are endless. We will see if Cadbury can create a global household name for their company. Anything is possible, but Cadbury could be a powerhouse in the very near future if they were to partner with a company like Kraft.