I’ll let you in on a little secret. Like many people, I enjoy watching the Super Bowl almost as much to see the creative advertising as I do to watch a great football game.
And whether you’re talking about marketing or football, you can’t deny that the Super Bowl is BIG.
How big? Enormous from a marketing standpoint. Take a look at this article from Ad Age:The talking baby, Danica Patrick and the Clydesdales are back in the Super Bowl. There’s even a baby Clydesdale this year.
CBS has essentially sold out its ad inventory for its coming broadcast of Super Bowl XLVII at prices averaging between $3.7 million and $3.8 million, according to ad buyers.
Think about it. Advertisers are spending more than $120,000 per second to reach their customers. You’ve got to have your marketing plays nailed down pretty good if you’re going to spend that kind of money.
Believe it or not, according the Ad Age article, Anheuser Busch InBev is buying four and half minutes of air time – and three other advertisers are buying at least two spots for the big game.
But big brand advertisers are used to “going BIG.” One characteristic they share is that they’re smart strategic thinkers who truly understand their customers and their markets. They know their numbers, adopt highly profitable time management systems, and automate their sales and marketing processes.
Interesting, because these are exactly the same types of concepts I’m teaching at my upcoming sales and marketing workshops.
You’ll see ads from more than 30 world-class advertisers on Super Bowl Sunday – and a great matchup between the San Francisco 49ers and the Baltimore Ravens.
Who are you rooting for? Let me know in the comments below.