Without marketing any business will fail. People think that marketing is something that you have to acquire by getting a bunch of degrees or getting special training. I couldn’t agree less. Marketing is about giving people what they want as opposed of giving them what you think they want. Most marketers don’t connect with people and don’t spend time building that relationship with them. Relationship marketing is more important than any other form and one that also yields the highest return. Above is a clip of my last 360 Real Estate Investor Class where I spend time talking about Marketing. Enjoy.