5 Secrets to Raising Capital in Today’s Market
If you’re sending out a huge long-winded prospectus to people like me, you’re making a big mistake. All you’re doing is wasting your time and killing trees.
But I’ll let you in on a little secret. I used to do the exact same thing, until I realized nobody ever gave me any money.
Then it hit me … People don’t invest in you because you have the best product or service, they invest with you because they like you. Yes, you are more important than your product.
Sure, there may be trillions of dollars in cash sitting on the sidelines right now, but in this post-Bernie Madoff era, people are naturally suspicious. So they’re certainly not going to part with that cash to fund your deal or business unless they have confidence in you.
With that in mind, here are 5 tips for raising capital in today’s market.