- Make it about more than the numbers: When you pitch a deal or investment based solely on the numbers, that’s what they’ll focus on. But if you work on building relationships, you’ll be positioning yourself in a more favorable light.Focus your presentation on your philosophy of loyalty, relationships, and results. Sell the big picture vision to your investors (backed by up by logical and realistic numbers, of course) and you will have investors chasing you.
Raising capital isn’t easy. But if you apply these principles, and work on creating a strong unique selling proposition, you’ll be adopting the transformational and strategic focus you need to close more deals.
Finally, rather than jumping from investor to investor, focus on growing with one over a longer period of time. What first made me famous was my GPS Model (Growth Partnership System) also known as the Seth Model. That’s how I went from one partner worth $250,000 to my current partner worth $400 million.
So build relationships first and it will be easier to pitch your deals later. Good luck and be sure to leave a comment below if you have any questions.