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He Loves Me.. He Loves Me Not.
Dress to impress: You never get a second chance at making a first impression. With people on the lookout for reasons not to do business with you, believe me, they’re going to notice the quality of your suit, whether your shoes are polished, or whether you printed your business cards yourself.Anyone who says any different is just plain ignorant. Even Steve Jobs had to wear a suit in the early days when he was raising money to fund Apple.
Pay attention to your branding: Effective branding is a must for investors who are looking to raise capital. Does Google know who you are? What does your website look like? Do you have pictures of yourself surrounded by successful people on your site?Your branding speaks volumes, and it’s what assures wealthy investors that you’re not some fly-by-night operator.
Know your numbers and be conservative: The worst mistake you can make is to try and make a deal look better than it really is. Believe me, you’ll be called out on it. Investors are always looking to poke holes in your strategy. If they think you’re misrepresenting something, they’ll run for the hills.However, if you show you know your financial levers and provide realistic best- and worst-case scenarios, they’ll look at your deal a lot more favorably.
Back end is more important than the front end: You can have the greatest deal or opportunity, but that won’t get you very far if you don’t demonstrate your competency at managing the back end. That means showing you can deliver accurate monthly reports with precise information.One of the worst thing you can say to an investor is that you both run the business and run your own books. But tell an investor that you’re audited every 4 months or that your reports are certified by an accountant, and that’s music to any investor’s ears.